Megan Holmes
St. Pete Catalyst
646 2nd Ave S, St. Petersburg, FL 33701
Phone: 218.838.3799

Get connected: The St. Pete Catalyst
takes a bold new approach to local business news


PETERSBURG, Fla. (March 5, 2018) — The St. Pete Catalyst, a city-focused and community-sourced business news platform developed by the St. Petersburg Group (SPG), launches this week at The Catalyst delivers value-added business and community news stories written by business professionals and community leaders themselves, augmented by directed coverage from the Catalyst staff. Additionally, the online publication shares insight from the SPG’s aptly-named Insight Board. The Spark, a daily business email newsletter, aggregates the most important news stories of the day – from the Catalyst and other trusted news sources.

Catalyst news is divided into four main categories: Know (business news), Innovate (tech/education news), Thrive (civic/community news) and Bridge (national/international and “everything over the bridge”). The Hustle spotlights local solopreneurs, makers and small business owners; larger business and civic leaders, and their organizations, are featured in the Influencers and Organizations sections.

Community members are encouraged to contribute to any of the Catalyst’s categories in the Contribution Center, with author credit, as long as they adhere to the contribution guidelines. SPG and Catalyst founder Joe Hamilton, a member of the Insight Board, sees the Catalyst contribution center as a unique opportunity for the city to take back ownership of the oft-criticized media in the era of “fake news” and dubious sources. “Both the Catalyst and the community have a responsibility to be objective, be rational, be civil and be truthful,” Hamilton says, “while also understanding there are many perspectives to every issue.”

Writes Poynter Institute Senior Scholar Roy Peter Clark: “As a reader, supporter, critic, or contributor to the Catalyst, you must begin to see yourself in a different light. You are no longer just a citizen. You are a citizen journalist. To join that club requires a few virtues: a devotion to the truth, a respect for public discourse, a tolerance for difference, and, most of all, a love for the city and its people.”

The St. Pete Catalyst – which will never require a paid subscription – generates revenue through limited display advertising on the site, and in the daily Spark newsletter. Additionally, the site will form content partnerships with a few select entities, and feature specially-written partner stories that include value-added offers for Catalyst readers.

The Catalyst honors its name by aggregating & curating the sparks that propel the St Pete engine. It is a modern news platform, powered by community sourced content and augmented with directed coverage. Bring your news, your perspective and your spark to the St Pete Catalyst and take your seat at the table.
About the St. Petersburg GroupThe St. Petersburg Group (SPG) works for the civic and social advancement of St. Pete. It delivers a diverse mix of advisement to transform our city with informed perspective, fresh thinking and a unified energy. Visit and listen to the St. Pete X podcast to learn more.


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