When appointed to Fundraising Chair for the Leadership St. Pete Class of 2017, I committed to guiding 39 high-functioning leaders in securing significant funding for a local nonprofit project. With a five-month runway to project ...
Storytelling done well is vital for branding - but what happens when you intentionally lose the plot? The opportunity to produce an emotionally-resonating online video, in support of the new strategic positioning for the St. Petersburg Economic Development Corporation (EDC), both challenged and inspired us to abandon prescribed dogma around storytelling: the chronological construction
