Insight Board Member
Joe first entered the startup world with Steve Case’s Revolution Money (prior to AMEX’s $350MM purchase of the company). There he built the card fulfillment, statementing, customer service and communication infrastructure for the innovative credit card company.
His next start-up, SavvyCard, raised over 2 million dollars. Joe connected with the company as an investor first and later joined as COO and board member. During Joe’s tenure, SavvyCard enjoyed rapid growth, launching their Real Estate product and expanding rapidly.
After earning an MBA from the University of Florida, Joe co-founded ThinkTank — a creative strategy firm that grew by 50% year-upon-year for 5 years before merging in 2016 with Big Sea. Joe exited Big Sea in late 2018 to grow the St Petersburg Group.
The St. Petersburg Group was created in 2017 to focus local brain power on solving issues in a new way. By staying agile and connecting across silos, the group drives progress in the public sector with private sector strategies. SPG has launched several projects including Catalyst for Good, Beach Drive and St Petersburg Press.
Joe launched the business daily news platform St Pete Catalyst in 2018 to bring a much needed voice to an underserved business community. The Catalyst has grown rapidly providing informative, acumen enhancing, place making and community connecting content. It’s coverage has expanded to include culture, politics and nonprofits. 2 additional sub-brands were launched in 2019: PitchLyst, covering startups and Community Voices, aggregating thought leadership from around the community.
As a partner in SeedFunders, Joe supports early stage companies with investment, mentoring and board membership.
Joe can also be found hosting St Pete X (SPx), a podcast that features local business, civic and community leaders.